Mystery Shopping
Surveys
Competitive Shops
Compliance to Corp Standards
Focus Groups
- On-site shops
- Telephone shops
Surveys
- On-site, telephone, direct mail and web based surveys available
- Customer satisfaction surveys
- Employee satisfaction surveys
- Customer intercepts
- Exit interviews
Competitive Shops
- Determine how you measure up to your competition with regard to:
- Pricing
- Customer Satisfaction
- Operations
- Use results as marketing tool
Compliance to Corp Standards
- Alcohol ID checks
- Tobacco ID checks
- Franchise requirements
- Special promotions
Focus Groups
- Minimize risk by better understanding your (potential) customer's perceptions and opinions
- Utilize this forum to probe (potential) customers. Determine what motivates them to purchase your products/services


